We Are Today’s Good News Stories, Together
The Spirit of the Lord God is upon me; because the Lord hath anointed me to preach good tidings unto the meek; he hath sent me to bind up the brokenhearted, to proclaim liberty to the captives, and the opening of the prison to them that are bound (Isaiah 61:1 KJV)
As you would have read in our about page or in our community footprint, Govibly has a distinct business model where proceeds from our sales are dedicated to community causes. We set up what we call Fixed Portion of Profit Plan (FPPP) fund which is a fixed portion of our proceeds after we pay our suppliers and other contractors. As a result, majority of our profits is plowed back to help others. I know the question in the mind of someone reading this is why start a business for the sole purpose of giving out all the money we make?
Why We Love To Give Back
The first thing is that we are not just a money-making company. Although we focus on out bottom line, our business vision, strategy, goals and objectives are different from the typical business you wee out there. Our business model is not the typical business model. Govibly is a faith based, gospel-themed, God-first, good vibes company. Once we have been able to cover production cost and have revenue to cover our day to day, the next thing on our hearts are those who don't have the same privileges or opportunities we have. Yet our profit and pricing is significantly low in order to allow for the message on our design to move quicker. It's like a call of duty for us to use the gifts and talents God has given us to help, support and bring hope to those in need. It's like we are anointed for this call (Isaiah 61:1). Having worked with youths and young adults for a long time, my heart has always gone to the youths. A large portion of our outreach campaign is targeted towards youths in shelters. Not only are those within the age bracket of 12-30 our market demographic, this age bracket appears to be a very vital one in the lifecycle of every individual. As we explain below, there are growing number of them who really do need help.
The Plight of Youths
According to a Star Newspaper October 2015 report, on a given night, 6,000 people across Canada between 16 and 24 have nowhere to call home, representing 20 per cent of the total homeless population. In Toronto, estimates range from 900 to 2,000 nightly — far more than can be accommodated by the 489 beds in youth shelters. The paths young people take to life on the street differ, but according to Covenant House (a Toronto-based youth shelter) about 70 per cent of the shelter’s clients left home because of family dysfunction, which could include abuse, neglect or parents’ addictions. Poverty can play a role, but about half of the facility’s clients come from middle- and upper-income families, according to the shelter’s management.
Spreading Hope Together
For all the good work that shelter home like Covenant House does, Gaetz believes that Canada’s supports for homeless youth focus too much on emergency shelters, instead of supplying long-term housing and preventing young people from losing their homes in the first place.
This Holiday Season provides us with an opportunity to address the issue from both angles. While we attempt to reach those in need as we visit shelter homes, we have also made consistent efforts to create products that bring the family together. The family is central to our strategy. Not only do we have our product size ranges for adult sizes, we also ensure we make variation for both youths and kids so they can have the opportunity to dress together with their families. The messages on our products give each family the opportunity have important conversations about faith, hope and life in general. Our designs all come with messages and study materials that can help bring the story home to our children. Together with the accompanying colouring sheets, families can invest substantial time in their children. This is one very important way to address the issues from the root.
Our Community Outreach Program: HOPE
On special seasons such as this, we launch special seasonal programs and products that help us provide support to youths who are living in shelters. Our Govibly Hope program features sales of products that when purchased helps us to provide the same of such product for a youth in shelter. It is something you can call Buy One Give One. We announce a visit date, location and time and invite all our customers and supporters to join us in making a visit to give out these special products. We also make effort to share the message of hope and to remind youths in shelters that they are important and can become something great in life no matter the odds. This season, spread hope. We have made efforts to create products that will make you become agents of good news. Together, as we spread good godly vibes we become today's good news stories ourselves.
Read more about the story behind how I created each Govibly design. I made the designs into colouring sheets that the family can enjoy together. Kids really love it too! Please download and print the colouring sheets here.
Learn more about our community footprint and more about our social-good business model that will make all our customer feel very proud to be associated with our brand.